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About us

That's why we founded Dancing Queens

Do you have problems finding a nice and comfortable dance shoe? That's how Bettina went. Dancing Queens wants to solve this problem. What started as a small camp in Bettina's apartment has now become one of the most renowned online shops for dance shoes across Europe.

600+ dance shoes & variety of fitness/dance clothing

Today we have over 600 different dance shoes for her and her on offer and cover all dance styles. We also offer you over 200 leggings, tops and jumpsuits. You can also find dance stockings and hoodies. This trip is just the beginning, because our goal is to become the largest dance platform in Europe. Stay Tuned for more!

Our dance shoes from Europe

Our suppliers are mostly in Europe, in particular we receive our own collection from Italy. We continuously set ourselves the goal of constantly expanding our range and adapting the customer requirements.

Our team

Do you want to be part of it too? We look forward to your application at any time - even if we none Jobs have advertised. 

Members of the Board of Directors

Patric Rupp

Our sports fan Patric is enthusiastic about all kinds of sports and loves dancing himself. For a long time, he has combined his passion for sports with his profession. As the former General Manager Europe at On AG, Patric significantly advances us in the areas of internationalization, sales & marketing, and business development. Last but not least, we appreciate his positivity and, like him, have started to enjoy our "yes" moments in life.

Manuel Reuteler

Our logistics ace – Manuel’s motivation for working with us? He is absolutely not a dancer and simply enjoys new topics. But with his years of experience at Swiss Post and his founding experience at, he has successfully navigated almost all the issues we are currently dealing with. We benefit not only from his logistics and operations knowledge but also from his ability to reduce costs in all areas and focus on the right pillars for internationalization.

Our Advisory Board

Our Advisory Board assists us in the strategic development of Dancing Queens. Roland Brack - Our Lead Investor & Owner of Roland is our lead investor and advisor. He is passionate about promoting entrepreneurship. We benefit not only from his extensive eCommerce experience but also from the numerous networking opportunities he organizes for his startups. We particularly value his specific feedback on marketing measures.

We were part of the Löwen Switzerland cave!

42 start-ups pitched their business ideas for well-known investment professionals in seven episodes of the fourth season of "The Höhle der Löwen Switzerland" and hoped for a deal. We had made it to the show on the TV station 3+ and were part of the 2nd episode of October 11, 2022. Further details? How did we celebrate the event? Our cave of the Löwen collection? You can find everything here:

More information about the "Höhlen der Löwen"!

The adventures of Dancing Queens